5 Easy-To-Use Digital Marketing Tools For eCommerce Companies
Owning your own eCommerce storefront is exciting. There’s real potential to make it big, and sell your products worldwide.
However, jumping right into the deep end when using this business model can be tricky — especially if you’re not equipping yourself with the proper tools.
Here are 5 easy-to-use digital marketing tools that every small business owner should check out while trying to grow their online or eCommerce store.
#1: WhatShare — Product Sharing
WhatShare, available on the Shopify App Store, is a super simple way to include a WhatsApp share button on your store’s inventory. Not only will this app encourage customers to share your products with family and friends, it lets you track which links are shared — making it easier for you to drive targeted traffic to your site.
#2: HotJar — UX
Hotjar provides you with real-time visual records of visitors to your site. Watching videos of users navigating your site is a great way to see what needs to be optimized and to see what works — no more second-guessing! You can also use heatmaps to see exactly where (and where not) visitors are clicking.
#3: Hootsuite — Social Media Management
HootSuite is one of the most highly regarded tools in social media automation. It allows you to access and post all your branded digital content in one easy-to-use platform. Sprout Social is another worthy product, though it can tend to be pricier.
#4: MailChimp — Email Marketing
Mail Chimp is one of the most popular and easy to use email marketing platforms. It has over 8 million users worldwide, and lets you create templates and build campaigns from just $10 per month.
#5: Google Analytics — Website Traffic Data
Google Analytics gives you a world of information about who is visiting your site — and it’s free! When you’ve plugged your site into Google Analytics, you’ll discover actionable insights to help you improve performance. You can also set up campaigns, monitor traffic and learn who’s visiting your store and what they’re interested in.
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