Ways to Boost Your Digital Marketing Agency’s Growth
Running a successful digital marketing agency can be tricky at times. Not only do you need to focus on building capacity, finding new opportunities and selling for your own business, you need to focus on getting results for your clients’ businesses too.
Implementing these simple tips will help you satisfy your existing clients’ needs, grow your list of customers, and ultimately boost your agency’s growth.
Make Onboarding EASY
A simple and effective onboarding process is your first step in gaining new clients.
The more complex your onboarding process is, the more likely potential clients are to think your solutions will also be complicated. They might not even bother seeing it out to the end.
An effective way to streamline this process is to have as few form fields in the lead capture page as possible. All you need to contact a prospective client is their business name along with a first name and email address. Any other information can be collected once they’re in your funnel.
Build a Robust Toolkit
Having access to a diverse set of strategically selected tools helps you make better decisions, and ultimately, provide better service to your clients.
As a digital marketing agency, you should look to build an integrated system with technologies that make it easier to provide excellent service.
Some of the most useful technologies for digital marketing agencies include:
SEO Rank Checking: Google Search Console, SEMrush, MOZ, Ahrefs
SEO Keyword Analysis: Google Adwords, Google Trends, SEMrush, Spyfu, Ahrefs
Digital Analytics Tools: Google Analytics, Kissmetrics, Adobe Analytics
Highlight Customer Case Studies
Client case studies are a hugely popular self-promotional tactic used by marketing agencies. They can be used as lead magnets on your website, in email or social media campaigns, and as assets by your sales team.
When creating a customer case study, you should showcase a client for whom you’ve helped achieve significant success. Allow them to tell their story and back up their experience with solid data.
You can create multiple case studies based on different user personas — the more examples you have, the more it will help potential clients identify with your existing user base.
Truly Tip: Creating good case studies will help you make more. They provide your clients with additional publicity. They will be keen to share on social media platforms, and other customers will likely want in on the action.
Leverage Internships
Internships are common in the marketing community — and for good reason. New graduates are always hungry to prove themselves and will provide your team with a fresh boost of determination and out-of-the-box thinking.
Not only that, hiring interns can be more cost-effective. You could hire a whole host of interns at the same cost as a full-time employee and still get high quality work.
Truly Tip: If you’re able to pay your interns, you absolutely should. This will help improve your reputation and encourage skilled individuals to join your team. If you can’t afford to pay them, ensure you offer alternate types of compensation options that will make a meaningful impact for them.
Be Your Own Best Client
You have all of the tools and talent, why not put it to use on your own product? When you’re busy improving your clients’ websites, don’t overlook the importance of maintaining and strengthening the SEO of your own site.
We’re preaching to the choir here, but create targeted keywords and make sure your content utilizes them to attract both traffic and sales. Report on your analytics regularly to ensure your SEO remains on track.
Implementing these tips can go a long way to getting you where you need to be. But, growth takes time. Keep trying new ways to succeed — the more you know, the more you grow!
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